OUR SERVICES MPROVEIT PLATFORM

Easy-to-use marketing management platform designed for marketers.

The MPROVEIT Platform is a cloud software application marketers and agencies access for results reporting and marketing program management. No client-side IT integration is needed because MPROVEIT is web-based, allowing for real-time collaboration. The platform is based on a custom-built data model designed for marketing source data. MPROVEIT Reporting and MPROVEIT Modules (add-in platform programs that streamline areas of marketing program management) leverage this powerful marketing data model. And because your plan and results data reside in the same core engine, your reporting is more robust, complete, and powerful, providing for better ROI analysis and optimization.

Improve decision making with better data, reports, and processes.

The MPROVEIT Platform was designed to be building blocks so that modules can be added together. Unlike other marketing management systems, you can choose which pieces to put together based on your specific needs. And as you add modules, the overall sum is much greater than the parts because modules are designed to work together. When your marketing team leverages MPROVEIT, the benefits include:

  • More Analysis Time, Less Merging Data. Turnkey data management enables more time for making decisions rather than merging source data.
  • Streamline Marketing Operations. Web-based collaboration across all aspects of marketing program management makes your processes more efficient and effective.
  • Optimize On Facts, Not Gut. Direct access to standardized data means faster in-market optimization based on actual results versus just gut instinct.
  • Retain Marketing Knowledge. Turn results data and program key insights into valuable information for future marketing decisions.
  • No Client-side IT Integration. Web-based reporting designed by marketers for marketers only requires an Internet browser and broadband access.

Bringing together proven marketing and technology expertise.

Marketers who leverage the entire MPROVEIT Platform gain deep visibility into the performance of all their marketing tactics – digital, offline, and direct mail – as well as more efficiently plan, deploy, and optimize their marketing programs. As the builder of MPROVEIT, MSIGHTS combines marketing expertise with analytics and enterprise business intelligence capabilities, resulting in an easy-to-use, on-demand Internet platform that delivers complete, integrated multi-channel marketing performance reporting and extension modules designed to improve overall management of marketing programs.

RELATED INFORMATION

Client Experience

A very diverse industry and consumer segment experience. Read more...

Reporting

An extensive catalog of reports, dashboards, graphs and charts designed specifically for marketers. Read more...