MPROVEIT MODULES
Managing marketing takes coordination. Today's extended marketing team involves corporate marketing, product marketing, channel marketing, and agency partners (even multiple agencies). With so many groups involved, eliminate multiple status reports and project plans by using the MPROVEIT Marketing Management Platform.
Use the MPROVEIT Platform to ensure everyone is on the same page. MPROVEIT has different modules that are add-ins to the platform, each focused on streamlining and optimizing marketing program development and management. Use one by itself or combine modules for more powerful functionality, reporting, and analysis capability. Modules include:
Keep the details of all your media plans -- TV, radio, print, FSI, promotions/events, digital display, and search -- in one place. Plans are built from the line item and flight level with more than 20 data groupings to get you started (we also have custom group fields). Keep a complete history of all your media buys, allowing for rich information for future buy negotiations. When combined with MPROVEIT Reporting, actual results are added to your plan details for complete ROI analysis. View screenshots of MPROVEIT Media Planner at our screenshot gallery.
Rather than use complex spreadsheets, use MPROVEIT Direct Mail Planner to capture all your direct mail matrix details. Your direct mail plans are built from the cell level with more than 15 data fields that include segment, target quantity, among others. MPROVEIT also provides a connector with Google Docs to make it easy to port in data.
Emailing strategy documents and planning docs to team members can be confusing and time consuming. Instead, use MPROVEIT Program Manager for web-based collaboration and for central document storage. Program Manager also includes a team contact list and org chart option so you always have team member details at your fingertips.
Coordinating creative specs, rotation, and general trafficking is time consuming. There is a more efficient way -- MPROVEIT Traffic Manager. Keep all your traffic details in one location so the extended team always has access to the most current details. Spec sheets are also standardizard and can be copied and modified to make the process more streamlined.
House samples of all your creative - TV and radio spots, print ads, banners, etc. - all on MPROVEIT Creative Library. The module provides a web-based location where all team members can search and view (or listen) to creative samples. You can keep your large digital assets with the agency and house the samples on MPROVEIT - the perfect place for referencing past and current creative.
Are you managing hundreds or even thousands of tracking telephone numbers (TFNs) in a spreadsheet? Automate your process with MPROVEIT Phone Bank Manager. You can easily import hundreds and thousands of phone numbers into the web application and intelligently manage usage with our built-in business rules. Use the Phone Bank Manager like a reservation system for your TFNs. Connect this module with MPROVEIT Media Planner and Traffic Manager for even more powerful reporting.
Consolidate all your separate tracking spreadsheets into one easy-to-use tracking module. Use MPROVEIT Tracking Manager for landing page inventory management, vanity URLs, click-through URLs, ad serving tag inventory, and other tracking management tasks. This module provides a central bank of details to help ensure clean and accurate tracking data.
Do you have a specific process or work area that needs to be automated and streamlined? MSIGHTS can also build custom modules for clients. Our team has extensive experience with custom builds so let's talk about what we can do specifically to support you.
The MPROVEIT Platform provides a strong marketing data model foundation that can be built upon with MPROVEIT Modules. While a module can provide strong value individually, they are even more powerful when combined with other modules. In other words, the sum is much greater than the parts. All aspects of your marketing data from plan details to final results work together between the modules for truly integrated reporting.
The MSIGHTS Platform is designed from the ground up "by marketers for marketers." Read more...
An extensive catalog of reports, dashboards, graphs and charts designed specifically for marketers. Read more...
