OUR SERVICES MPROVEIT DATA MANAGER

Smarter data is central to our integration / standardization processes.

From the company's beginning, MSIGHTS has focused on building the industry's best marketing data management processes and tools. And it's because of our processes and tools that enable MPROVEIT Data Manager to transform data sources into powerful reporting inputs. One central area to MPROVEIT Data Manager is what we call data characterization -- our process for creating marketing-based meta data. These data grouping are used throughout all MPROVEIT reports and include creative, media, geography, and tracking, just to name a few.

Flexible data model works with all types of marketing data needs.

Marketing data is at the core of MPROVEIT Data Manager. From automated data cleansing and standardization routines, to proprietary data tagging and characterization, to a powerful yet flexible data model, actionable data is the focus of the MPROVEIT Data Manager module.

  • Data Loading. Automated data loaders for all major sources, as well as integration with formats including API, XLS, XML, HTML, and flat files, just to name a few..
  • Data Standardization. Proprietary data cleansing, standardization, and characterization processes are central to information-rich data sets.
  • Data Model. Designed from the ground up by marketers with ultimate flexibility and the ability for individual client and user customization.
  • Data Exports. Seamlessly export data sets from MPROVEIT Data Manager to other applications or internal systems for further analysis and data integration.

Manage large amounts of marketing data with less effort.

Key insights are many times hidden in the data. MPROVEIT Data Manager empowers your team to quickly analyze large response and customer data sets -- that are already prepped and standardizaed -- to spot improvement areas and determine optimal targeting strategies. More accurate plans and projections allow your channels to be more efficient and to better capitalize on program-generated response.

RELATED INFORMATION

Platform

The MSIGHTS Platform is designed from the ground up "by marketers for marketers." Read more...

Reporting

An extensive catalog of reports, dashboards, graphs and charts designed specifically for marketers. Read more...