COMPANY MANAGEMENT

Extensive experience in marketing data and results management.

MSIGHTS' management team has a proven track record and extensive experience working with companies in various industries, segments, and channels. Management's track record includes supporting some of the most respected brands in the world, including: AOL, FedEx, eBay, Bank of America, Verizon, and HP, among others.

MSIGHTS Management Team

Scott A. East

President / CEO, Co-Founder
Phone: (704) 759-6818
Email: seast@msights.com
LinkedIn profile: http://linkedin.scotteast.com
Blog: http://blog.scotteast.com

Scott East founded MSIGHTS Inc. in 2004 with the vision of building a marketing analytics company focused on improving marketing measurement and performance management. As President/CEO, East is responsible for developing overall business strategy, forging partnerships, and overseeing MSIGHTS' client engagement teams. He is also actively involved with product development strategy.

Prior to founding MSIGHTS, East built a successful marketing consulting firm that served FORTUNE® 500 clients. A leader in the development of effective marketing programs, East has managed offline and online marketing campaigns for some of the nation's most recognized brands, including Sprint Nextel, FedEx, Verizon, World Wildlife Fund and AOL. His unique experience — a blend of ad agency and client-side management — is complemented by successful work spanning industries, products and segments.

Scott East holds a B.A. in political science from Syracuse University and an MBA from Georgetown University, graduating with honors and selection by the faculty for membership in the Beta Gamma Sigma honor society. East has received various marketing awards, among which include FedEx's Bravo Zulu for outstanding achievement, an award rarely given to someone outside the FedEx organization. He is a frequently requested speaker on a variety of marketing subjects, strategy issues, and marketing technology.

Ivan Aguilar

Chief Technology Architect, Co-Founder and General Manager - MSIGHTS Mexico
Phone: (703) 955-4461
Email: iaguilar@msights.com

Ivan Aguilar has over 10 years of experience developing enterprise software and web applications. Throughout his successful career in technology, Aguilar has been integral to leading large-scale technology teams in the design, development, and implementation of award-winning software. Aguilar's development and design experience is across a diverse portfolio of products, including a distributed personalization search engine, peer-to-peer collaboration software, work flow server system, and multi-channel business intelligence delivery services, to name just a few. He has been recognized among his peers as a system architecture expert and has appeared as a speaker at industry conferences both in the US and Mexico. Ivan Aguilar is also listed as a co-inventor and patent holder for business intelligence products used at several FORTUNE® 500 corporations.

Prior to co-founding MSIGHTS, Aguilar was a founder and Chief Technical Architect for Enlista Corporation, an award-winning software company that designed and distributed collaborative software to several thousand users worldwide. Prior to Enlista, Aguilar was a founding member of Iron Street Labs, an Internet incubator company. Aguilar's responsibilities included architecture design and product development for several technology companies that were receiving funding from a leading Internet investment group. Prior to Iron Street Labs, Aguilar worked as senior developer at MicroStrategy.

Ivan Aguilar holds a Computer Engineering degree from ITESM CEM in Mexico and an MBA from the Thunderbird School of International Business.

RELATED INFORMATION

Client Experience

A very diverse industry and consumer segment experience. Read more...

Platform

The MSIGHTS Platform is designed from the ground up "by marketers for marketers." Read more...