YOUR ACTIONS ANALYSIS / LEARNINGS

Turnkey marketing data collection and integration expertise.

We have seen marketers spend 30% of their reporting time collecting sources and then 50% merging the data into spreadsheets. This leaves only 10% of time for analysis and 10% for ad hoc requests. This approach is prone to human error, is not scaleable, and most importantly, is low value because minimal time is spent truly analyzing results. This changes when you leverage the MPROVEIT platform to manage your results data collection and integration.

Spend your time analyzing results, not merging spreadsheets.

MPROVEIT has a sophisticated data management engine that normalizes, cleans, and distributes source data into a proprietary, marketing-based data model. Disparate data is transformed into relational data. Because MSIGHTS handles all the data integration, marketers can focus their time analyzing results, pinpointing optimization, and tracking key metrics. The MPROVEIT platform empowers marketers to:

  • Analyze results from all angles, based on a reporting library that includes reports by tactic, market, campaign, media line item, creative, and offer.
  • Perform time-series analysis with a variety of trending reports and charts, allowing marketers to quickly pinpoint data point fluctuations.
  • Organize the data with MPROVEIT's report criteria so that results are pre-arranged and grouped in the report for faster decision making.

Faster access to results means faster in-market optimization.

MPROVEIT was designed for marketing program analysis. And because we have marketing program management experience, we understand the importance of streamlining upfront data integration to allow maximum time analyzing what's happening with program results. Our focus is giving you more time to understand the "why" from results data rather than the "what."

RELATED INFORMATION

Reporting

An extensive catalog of reports, dashboards, graphs and charts designed specifically for marketers. Read more...

Client Experience

A very diverse industry and consumer segment experience. Read more...